As the new year turns, you have probably already considered your personal resolutions for the year. Exercise more. Eat healthier. Take more vacation. But how about making some professional resolutions?
2009 promises to be a challenging environment for product marketers and our businesses. What resolutions can we make that will help us survive the year? Here are my top three recommendations for 2009.
- Get to know your audience(s) better. If you haven’t done it in the past 6 months, go back and update your audience profiles. Speak to individuals that fit those profiles. Open up the lines of communications to existing customers. Take an interest in what they are interested in. Your customers and your target audience(s) are your lifeline to success.
- Determine how to use what you already have to greater effect. Many of us have been blessed with a rich set of marketing deliverables created with the healthy marketing budgets of the past few years. Take stock of what you have. Restructure, repurpose, and reorient existing content so that it moves your target audience(s) through the sales cycle.
- Invest in your own skills. As we keep our heads down at work, a world of new ideas and techniques can pass us by. Take the opportunity to bring your skills up-to-date, expand your knowledge, and stimulate your creativity. Enroll in a marketing class. Read a few marketing books. Start a marketing discussion group. Find a marketing mentor.
Have some new year's professional resolutions of your own? I would love to hear them.
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