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Pamela Hudadoff is a senior marketing professional delivering high- value, marketing results for over 22 years. She established her expertise in market development, product marketing, and marketing communications while in positions at IBM, Sun Microsystems, and iPlanet. Today, she applies these skills to meet the challenges faced by start-up and mid-sized companies.

Pam’s technical foundation in software engineering has given her the uncommon capability to quickly grasp technology and translate it for a wide variety of audiences - from CEOs to developers. Her comprehensive approach to understanding a business delivers critical insights and uncovers untapped opportunities.

Pam's specialties include:

  • Buyer persona development
  • Buying process methodologies
  • Value proposition creation
  • Marketing automation strategy, design and implementation
  • Product messaging creation and validation
  • Audience interviews

Her product marketing expertise includes competitive analysis, target market segmentation, messaging and positioning, presentation and collateral creation, and sales training. Her business development expertise includes strategic analysis, modeling, planning, and positioning. Pam brings a practical and thorough approach to all her work.

Pam is the owner of Applied Product Marketing LLC, a product marketing services consultancy which focuses on marketing products in ways that accelerate sales.

Pam has a B.S. from Cornell University and an M.S. in Computer Graphics from Rensselaer Polytechnic Institute.